CRM Software for Small and Medium Agro enterprises.

Abstract

The key enabler for long-term sustenance of any organization, greatly depends on its ability to maintain strong and continuous relationship with its customers. In support to that, any technology enhanced, all-inclusive electronic Customer Relation Management (e-CRM) software, would directly complement the organization's performance by offering help in terms of identifying the potential customers and further plan various smart strategies to retain them. This article describes one such application built by using a free and open source Sugar CRM software developed at ICAR-NAARM to assist Small and Medium Agro-enterprises for automating their sales, marketing and customer service functions.

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Preprints for Agriculture and Allied Sciences
Advisory Board
  • Leisa Armstrong, Edith Cowan University, Australia
  • Arianna Becerril García, Autonomous University of the State of Mexico, Redalyc/AmeliCA, Mexico
  • Susmita Das, Bangladesh Agricultural Research Council
  • Abeer Elhalwagi, National Gene Bank, Egypt
  • Gopinath KA, Central Research Institute for Dryland Agriculture
  • Niklaus Grünwald, USDA Agricultural Research Service
  • Sridhar Gutam, ICAR IIHR/Open Access India
  • Vinodh Ilangovan, Max Planck Institute for Biophysical Chemistry
  • Jayalakshmi M, ANGRAU, India
  • Khelif Karima, Institut National de la Recherche Agronomique d'Algérie
  • Dinesh Kumar, Indian Agricultural Statistics Research Institute
.
  • Satendra Kumar Singh, Indian Council of Agricultural Research
  • Devika P. Madalli, DRTC/Indian Statistical Institute, India
  • Prateek Mahalwar, Cellulosic Technologies UG, Germany
  • Bernard Pochet, University of Liège - Gembloux Agro-Bio Tech
  • Vassilis Protonotarios, NEUROPUBLIC
  • Andy Robinson, CABI
  • Paraj Shukla, King Saud University
  • Chandni Singh, Indian Institute for Human Settlements
  • Kuldeep Singh Jadon, ICAR-Central Arid Zone Research Institute, India
  • Rajeev K Varshney, CGIAR/ICRISAT, India
  • Sumant Vyas, ICAR- National Research Centre on Camel, India
  • Oya Yildirim Rieger, Ithaka S+R/ITHAKA, USA
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